These past few weeks have been a whirlwind here at Source Metrics. We released an entire new offering, in-store conversion tracking and we have more news to share with you.
We’re pleased to share our newest feature, a browser plug-in that compliments any social media publishing tool for instant access to conversion tracking metrics.
This release builds upon our current offering that tracks clicks, conversions and online or in-store sales from published social content. Now, with the introduction of our new browser plug-in, you can use our Source Metrics unique links with all popular social publishing apps including HootSuite, Sprout Social, Spredfast, and Salesforce Marketing Cloud.
The entire reason we developed this tool is because we know that digital marketers usually have a toolset that they use to publish campaigns. We know it can get complicated to create a digital marketing campaign that is trackable. Oftentimes, you’ll be using several different apps, dealing with pesky shortened links and at the end of the campaign you have to find a way for all that data to make sense.
We didn’t want to have to change the workflow of digital marketers, but rather to make it easier to use our technology to create trackable campaigns for brands seeking analytics on e-commerce and in-store sales.
Want to see how it works? Here’s a quick glance on how our plug-in integrates with your publishing tools:
If you’d like a personal demo of our new browser plug-in, just let us know!
